Does it make sense for a copywriter (or any other marketer) to author a book?
Filed Under David Garfinkel
Next month, you can find out in a couple days what I spent years learning... rather slowly, awkwardly and painfully.
The publishing industry is like a cross between
• an obstacle course
• a live minefield, and
• a treasure hunt
I got the grand tour of the obstacle course and minefield portions of publishing before I ended up in the treasure hunt. Without going into long, self-serving stories here, let me tell you this: The treasure-hunt portion of publishing can be very rewarding.
And, best of all, direct-response copywriters and other people not traditionally thought of as "authors" can benefit far more from a published book than your typical author-type.
Like I said, I learned what I learned the hard way.
Next month, my friends and business collaborators David Hancock and Rick Frischman are putting together a very impressive seminar in Atlanta about writing and publishing. I have benefited considerably from my association with both of these extraordinary guys, and am in touch with David Hancock fairly often.
If you are an author or a publisher... or, if you are thinking about becoming one... you should definitely check this out. It's very reasonably priced and you'll learn a lot (like how to avoid the obstacle course and minefield portions of publishing, for starters).
To find out more, go to: www.davidgarfinkel.com/author101
I wish I'd had this opportunity myself years ago. I would have saved a lot of sweat and tears. (Some blood, too, now that I think about it.)
David Garfinkel
Publisher, World Copywriting Newsletter
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