* Sorry for the ‘blog vacation.’ I was traveling throughout Europe for two months on a much needed vacation. Regular posting will resume soon.
I always laugh when I see people on business and marketing forums say this…
“There are no secrets!”
“You can learn everything for free online!”
Etc. etc.
When it comes to consulting and/or selling one’s expertise there will always be those that believe every piece of knowledge or discovery is already known by others. And these same people believe that information can easily be found on the Internet — so they believe they have no need to invest in consulting, buying a training course, etc.
There is A LOT of extremely valuable business and marketing information that is not ‘publicly’ known. New discoveries are made everyday. Anyone that ever thinks they know it all in ANY market or area of expertise is an IDIOT. We should ALL constantly strive to learn more about our respective interests and industries.
As far as “secrets” are concerned, this is a different story. The word “secrets” has, and probably always will be, one of the most powerful words in the history of copywriting. And this is the reason that this word is often used to describe valuable information and is a popular choice to use in book and course titles. i.e. my own Traffic Secrets 2.0 product.
But even if every piece of knowledge and information was being freely discussed on the Web, from articles to discussion forums to blogs, etc., the information itself is essentially WORTHLESS.
When it comes to Internet Marketing information it doesn’t matter if you know a few tricks to get top rankings in Google, or ways to pre-sell a prospect to increase the conversion of an affiliate offer, or a few words you can add to an order form to decrease shopping cart abandonment…
The only thing that matters is YOUR STRATEGY.
How you use the tactics and techniques. When? How often? What tactics can you combine? In what order do you execute them? And so on.
I’ve known many Internet marketers that actually know more information and knowledge about IM than some ‘gurus’ do. Yet these marketers FAIL. They don’t have much success building their online business. They struggle and struggle often. They end up feeling bitter and thinking that the techniques don’t actually work — or at least as well as some say they do.
The problem is simple… they know or have all the puzzle pieces, they just don’t know what to do with them.
In order to succeed and see positive progress in ANYTHING you do for your business you must use a solid strategy. A plan of action that fully defines what needs to be done and when. And then a plan for how to use the results (good or bad) to progress from that point forward.
So my advice is to pay less attention to learning so much about individual tactics and techniques and focus on a bigger picture of how to use MANY things together in a solid plan.
Even if you knew everything, or could find it somewhere, you’ll still need to know ‘what’ to do with it. Don’t ever forget that.
If you’re one of my Traffic Secrets 2.0 customers then you know exactly what I’m talking about as the TS2 course is all about carrying out a specific strategy to produce a ton of targeted traffic and not just a bunch of individual ’secret’ tricks.
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