QUICK UPDATE: Since my last post about using process maps for trick or treating, I've received a bunch of emails asking how the girls did this year.
Well, it worked like a champ once again. We set out with a specific plan, made our rounds, and came home with the biggest pile of Halloween treasure in the Schefren history.
So everyone's happy--except maybe Debi. Because I left our sugar-buzzed kids with her while I flew out to Vegas to spend the weekend with Eli Goldratt, the founder of the theory of constraints. (Mental note: send flowers.)
I'll go into more details about that meeting in a later post (AWESOME experience) but right now, I want to talk about an epiphany I had on this trip...
See, Vegas is the biggest money-sucking vortex on the face of the earth. No other city on the planet pulls more cash from the wallets of its visitors than Sin City.
And I gotta admit--the entire thing fascinates me to no end. And here's why...
The whole town is one big marketing lesson in itself. Seriously.
Think about it...every hotel, from the ceiling tiles to the wild, outrageous carpet patterns, is engineered to pull your focus to one thing--the profit center known as the casino.
They don't want you to eat. They don't want you to sleep. They don't want you to leave. Just play. Hand after hand, roll after roll, pull after pull. And keep on playing.
From a logical standpoint, it all seems rather silly. Because we know how often gamblers come away winners, right?
But this isn't logic we're talking about. This is Vegas, baby. Easy riches at your fingertips. And from a marketing viewpoint, their methodology is BRILLIANT.
Because these mammoth hotels are specifically designed to funnel you towards the casino...and funnel your cash into their pockets.
Front desk? Gotta go through the casino. Elevators? Through the casino. Restaurants? Through the casino. Meeting rooms? Through the casino.
You simply can't ignore its presence. And the allure of the non-stop action is hypnotic, to say the least.
Soon you find yourself dropping a few bucks on the slots...maybe a couple hundred at the tables. And next thing you know, you're heading to the ATM for more money--and you haven't even checked in yet!
Now don't get me wrong--I'm not anti-gambling. I enjoy the occasional double down or Pass line bet. But there's a lesson to be had here...
Just like a Vegas hotel, everything in your business needs to funnel towards your profit center. And I mean EVERYTHING.
If it stands in the way of helping you make money, get rid of it. Period. Your time and energy are too precious to devote towards anything besides maximizing your profit streams.
And if you're sending your prospects anywhere else besides the funnel, you're wasting their time--and yours. (Not to mention leaving humongous stacks of cash on the table). Simple as that.
I know it might sound a little harsh, but it's sound business. Because really, if it's not making you money, why are you even messing with it?
Think of it this way...imagine if one of these monster Vegas theme hotels decided to tuck their casino way back in the corner someplace like a gift shop. Would they be as profitable?
Of course not. They'd lose hundreds of millions of dollars because they're not funneling prospects into the profit center. And they'd be out of business before you can sing the first few bars of "Danke Schoen".
So what's the best way to set up a business that sucks your prospects into your own profit vortex with Vegas-like efficiency?
Oh, that's TOO easy.
On Wednesday the 5th, Brian's going to show you EXACTLY how to do it the Strategic Profits way...
You'll discover how we set up different processes to pull in customers and lead them down an ultra-persuasive road to becoming lifetime buyers.
Plus, we'll pull back the curtain and show you how we streamline the day-to-day business and generate millions of dollars a year in profits.
Ready to hit the jackpot?
And to top it all off, he's bringing in some very special guests to compare notes with and see how they run their multi-million dollar business like clockwork.
Check out that all-star guest list here.
As of this writing, we've almost maxed out the bridge lines. Yes, there's still a chance you could get on this call, but it decreases with every moment.
So you'd better secure your spot right now before they're all snatched up.
See you inside...
To Higher Profits
Rich
P.S. I gotta tell you...if I had to choose between automated profits and having to scramble and scrape to make every buck, I'd take the former in a minute...
Automation is the key to real freedom as an entrepreneur. And the main reason we've been able to automate much of our business is because of process mapping.
These step-by-step blueprints have had a MAJOR impact on how we do things. I really don't know where we'd be if it wasn't for my dog-eared, coffee-stained copies.
Wanna know what's on them? Tune in Wednesday to find out.
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