Today I came across a BRILLIANT campaign from Burger King where they tell their customers that they no longer sell the whopper. (Those of you in Australia know this as Hungry Jacks.)
They filmed their customers literally FREAKING OUT and you are then told to see how they freak out at WHOPPERFREAKOUT.com
They even give you embed code to place on your site. I am placing the video below.
I recently did a presentation talking about that fact that you CAN manufacture BUZZ and then when combined with keys to viral marketing, it can explode over the Internet in just days. They use a great catalyst with the television spots. Then along with humor and controversy, the buzz is created. Two very important factors in creating Buzz.And then, they leave you hanging for more, so you must go to the site.
After seeing the full video, you are then given a choice to embed the video and send an email about the site to a friend. (Which I did.)
Anyways, here is the video below, or you can visit the site yourself to see it all in action.
Thanks,
Mike Filsaime
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