Jul
25
The most overlooked way to increase your conversions… FINALLY, someone’s talking about it
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Here's the skinny: A Great Offer will boost your sales more than anything else.
But what is a great offer?
Ah, that's the question few can answer.
"Million Dollar" Mike Morgan can... and he's agreed to appear on a free teleseminar with me Wednesday, July 25, 2008.
To sign up for the teleseminar, visit: http://www.davidgarfinkel.com/learn-offers.
To read my article about Mike, offers, the teleseminar, and the secret behind my three-page sales letter that created $40 million in sales for a six-person business, visit: http://www.world-copywriting-institute.com/morgan-teleseminar .
David Garfinkel
Publisher, World Copywriting Newsletter
Jul
11
Three proven ways to get your business moving faster, right away
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The smartest people I know these days aren't debating whether or not we're in a recession -- they're taking action to counter the effects of a slowed economy on their business.
I recently contributed a chapter to Scott Aughtmon's excellent book How Your Business Can Survive and Prosper in a Recession. Here are three of my tips -- they're basic, and they work!
1. Get back in touch with old customers. You probably never thought of how much it cost you -- in cash, time, energy, and other expenditures -- to get your old customers in the first place. Don't feel bad; most business people don't think about that, either. But it's probably more than you would estimate. Many of those customers would buy from you again if you simply asked them. Extend an attractive offer and continue the relationship!
2. Make an extra effort to keep your current customers. Your competitors may be reaching out to steal your business. Hold on to what you've got. Go the extra mile with your current customers to keep them with you.
3. Offer prospective new customers a free sample. It's an idea as old as business itself. Does it work today? Yes. Eban Pagan has built an eight-figure (about $20 million a year) 21st-century Internet business with this strategy -- he starts out new customers by giving them valuable free content. Anyone in just about any business can find a way to make this idea work. Customers like it because it takes the burden of risk off of them.
In Scott's new book, I give seven more simple tips you can put to work for you right away.
Check out Scott's Web site at www.davidgarfinkel.com/recession-solutions for information about his book. He's gathered hard-core money-making advice from experts including Jay Conrad Levinson, Ted Nicholas, John Carlton, Laura Ries, Marlon Sanders, Yanik Silver and many others.
And I'm sure you wouldn't be surprised that you can get a free sample of what's in the book -- a six-page guide to getting more customers fast for your business -- on Scott's site.
David Garfinkel
Publisher, World Copywriting Newsletter
Jul
3
John Reese 2.0: The Internet’s first million-dollar-day marketer meets social networking and rich media
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If you are in Internet marketing, you've probably heard of John Reese. He made business history four years ago with his product Traffic Secrets. The sales letter, written by my friend copywriter extraordinaire Michel Fortin, brought in over $1 million in sales in 24 hours. It was a first.
Well, Mr. Reese has not been asleep in the last four years. I think he's probably always been ahead of the curve. He's just launched a new promotion for his updated course Traffic Secrets 2.0.
See, the real players in Internet marketing agree you need to master two basic skills to do well:
1. writing effective sales copy
2. generating targeted traffic
So, if for no reason than to see what he's up to, let me suggest you check out John's video:
http://www.davidgarfinkel.com/secrets2.0
Come for the intrigue... and stay for the learning. John teaches stuff that other people have used repeatedly to make money.
David Garfinkel
Publisher, World Copywriting Newsletter
Jun
27
A number of people today asked me about the secret alliance between me, super-copywriter Million Dollar Mike Morgan, and Traffic Geyser co-creator Frank Sousa.
Hey, I'm sworn to secrecy on this project. So I can't say much. But, I can confirm:
a) that it's true -- we are doing something together (but I can't say what as of yet; why in a sec)
b) that it will look like a HUGE GIFT to many people who market products, services, and info-products, once it comes to fruition, which will be fairly soon
c) that it is going to offer a quantum improvement in a particular aspect of marketing, and even an eight-year-old could guess what it is.
I learned a long time ago to keep my mouth shut when partners have agreed to keep something as "secret."
But as a former (and historically, as a) journalist, I promise you that the moment the "gag order" is lifted, I will be out WAY before Messrs. Morgan and Sousa can even put fingers to keyboard to bring you the news of what it's all about.
Fair enough?
David Garfinkel
Publisher, World Copywriting Newsleter
Jun
21
Just Say ‘No’ - One of Ryan Healy’s extremely valuable tips for freelance copywriters
Filed Under David Garfinkel | Leave a Comment
Top freelance copywriters Ryan Healy and John "Angel" Angelache noticed that a lot of other copywriters are having the "Rodney Dangerfield problem" -- namely, they don't get no respect from their prospects and clients.
It's a real problem. Fortunately, there are real solutions.
Ryan and John polled a group of copywriters and found these were among the top questions:
= How do you get around having to educate clients on the value of copywriting?
= How do you convince clients your copy will work?
= How do you get paid better as a copywriter?
= How do you stand out in a crowded market?
= How do you find clients ready to pay you $2,000 - $5,000 for a direct response sales letter?
Fortunately, Ryan and John have lived through these questions long enough to find workable, practical, profitable answers. And they are kind and generous enough to answer these questions with specifics. They share what they have found on a free 23-minute online video.
If you watch the video, then the next time someone makes a ridiculous, humiliating request of you, you'll not only have the presence of mind to calmly say "No"... you'll also have some valuable and easy-to-follow alternatives to replace that unfortunate specimen of sub-humanity with a worthwhile client who will treat you right and pay you well.
The video's at www.davidgarfinkel.com/copycode
David Garfinkel
Publisher, World Copywriting Newsletter
Note: Ryan and John are not minor-leaguers. For example, John has written for the late Gary Halbert, as well as for Michel Fortin, Joe Vitale, Yanik Silver and for me. John's great and he knows what he's doing. And, just in case you're wondering, we are the kind of clients he likes to have.
