May
30
free webinar with traffic getting seo expert jeff johnson
Filed Under Jeff Johnson | Leave a Comment
May
29
The brick wall every copywriter runs into eventually….
Filed Under David Garfinkel | Leave a Comment
If you become a skilled copywriter, sooner or later, you're going to run into a situation like one of my mentoring clients did recently.
The publisher of an info-product on making money in a niche market hired a copywriter. The publisher was very good at making money in his market, but had never sold information over the Web. He was brand new to info-marketing.
The copywriter, my mentoring client, worked closely with him for three weeks. Long nights, rewrites, poured his heart and soul into the copy. Blood, sweat, and tears. He truly gave it everything he had.
Come launch day, the publisher looked at it and condescendingly scolded the copywriter. "I thought you were really going to work on the copy," he said. "It looks to me like you wrote this in your spare time. I can see I wasted my money with you."
The copywriter was outraged, and told the client he was mistaken.
The client wrote his own sales letter. One thouand two hundred fifty seven visitors to his site, and three sales. Less than 1/4 percent conversion.
In a panic, the client called the copywriter and asked what he should do.
"You're not going to like what I'm about to tell you," the copywriter said, holding his tongue and not saying what was really on his mind.
"Say it anyway," spat out the client.
"Run the copy I gave you," the copywriter said, and politely hung up the phone.
The copy was already paid for, so, in desperation, the client did what he knew wouldn't work. He ran the copywriter's copy, as submitted. He didn't have anything else to do.
So far, 11.3% response. Roughly 37 times more than what the client was able to do on his own.
The copywriter is currently on a long Caribbean cruise, cooling his jets. He told me this story just before he left. Fortunately most of his other clients aren't as stubborn, and so far, he's had a very good year.
But he knows that once in a while, the Client From Hell shows up.
Rather than give you some hokey moral to this story which I would have to make up, I'm going to ask you:
- If you're a copywriter, has this happened to you? What did you do about it? What do you do now to prevent it?
- If you're a client, what's your side of the story? I'll publish comments from people on both sides of this issue. I'd really like to know.
David Garfinkel
Publisher, World Copywriting Newsletter
May
28
We were very excited to be able to invite all our Twitter friends yesterday during a LIVE uStream conference of our MBO Mastermind Group, where Igor (from the former USSR) shared his story on how he attracted a garage full of 20 super cars with little or no money.
If you missed it, we’re excited to share that we’ll be doing a REPEAT performance TODAY at 3pm Eastern, and you’re all invited to join us LIVE iDebi.TV via uStream.
Copyright © 2008 Tribal Seduction. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, the site you are looking at is guilty of copyright infringement. Please contact legal@tribalseduction.com so we can take legal action immediately.
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May
27
It walks! It talks! It makes people take out their credit cards and buy! It’s…
Filed Under David Garfinkel | Leave a Comment
... a video sales letter!
Video has gotten easier and easier to put up on the Web, and now Mike Stewart has (once again) come up with some great innovations to make posting video sales letters easier than ever before.
Mike agreed to be my guest Tuesday night on a Webcast which, fortunately, was preserved for posterity. The Webcast was entitled "Video Sales Letter Secrets" and Mike explained how easy it is to sell with video... and, just as important, how easy it (now) is to get a video clip up on the Web.
The secret? WordPress blogs. You can basically create an instant Web site using Mike's techniques. And, with a FlipVideo digital video camera, you can create videos just about as easily as snapping your finger.
If you'd like to hear the whole story, go to: www.davidgarfinkel.com/videosaleslettersecrets
But, if you already get it and are saying, "Where is the software and where are the shortcuts?", Mike's put together a package that's remarkably inexpensive and can juice up your sales right away, at www.davidgarfinkel.com/salesvideo
Mike has been doing professional video since 1979 and he says that what you can get today for a few hundred dollars would have cost a quarter of a million back in the day. I say, seize the moment! Check it out.
David Garfinkel
Publisher, World Copywriting Newsletter
May
27
Networking Dinner in Los Angeles, CA
Filed Under Simon Leung | Leave a Comment
Hello from Gate 7 of the Southwest Terminal at Los Angeles International Airport (LAX) in Los Angeles, CA!
I just said bade farewell here at the gate with Alejandro Reyes, my former apprentice turned Operations Manager turned business partner.
We were in Los Angeles for the day on business, and decided last minute that we would organize a networking dinner in LA before we went home.
Collectively, we have lots of friends in the LA area, but because it was so last minute, not everyone was able to make it.
Alejandro had the idea of using Twitter to let his followers know that we were in town, and by 7pm, we had a small group of 6 people meeting up for dinner at the Fleming’s Prime Steakhouse, a 5 star restaurant in El Segundo.
As you can see, all 6 of us were busy twittering away even at the dinner table 
We didn’t get to stay too long since Alejandro and I had to catch a flight, but it was fun hanging out with some local marketers for a couple hours.
If you’re interested in meeting up sometime while I’m in your neck of the woods, check out my calendar and feel free to Twitter me to let me know you’re in the area and want to meet up.
Since Alejandro and I both had our flights delayed, we decided to shoot a quick video on the power of networking, and how social media has made it so much more easier to network online with practically anyone you want.
Enjoy the video
Copyright © 2008 Simon Leung. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, the site you are looking at is guilty of copyright infringement. Please contact legal@www.simonleung.com so we can take legal action immediately.
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